Privacy Policy — Dealer Advisory Group

1. Introduction

Dealer Advisory Group, LLC ("DAG," "we," "us," or "our") operates the DAG dealership intelligence platform (the "Platform"). This Privacy Policy explains what information we collect, how we use it, and the rights you have in connection with that information.

2. Information We Collect

We collect information in the following categories:

Account information such as name, business email, role, and dealership affiliation.
Operational data ingested from connected dealership systems (DMS, F&I, CRM, accounting) for the purpose of monitoring, benchmarking, and risk detection.
Usage data including log files, device identifiers, and feature interactions.
Communications you send to us through email, support, or in-product messaging.

3. How We Use Information

We use information to provide, maintain, and improve the Platform, deliver compliance and performance insights, secure customer accounts, prevent fraud, and meet our legal obligations. We do not sell personal information.

4. Sharing

We share information with vetted service providers who help us operate the Platform (hosting, analytics, security), with your authorized users, and when required by law or to protect rights, property, or safety.

5. Data Security

We employ administrative, technical, and physical safeguards designed to protect customer data, including encryption in transit and at rest, role-based access control, continuous monitoring, and regular third-party security review.

6. Data Retention

We retain information for as long as needed to deliver the Platform, comply with our legal obligations, resolve disputes, and enforce our agreements. Customers may request deletion of account data subject to applicable retention requirements.

7. Your Rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal information, or to object to or restrict certain processing. To exercise these rights, contact us at the address below.

8. Changes to this Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the Platform or by email to the account owner.

9. Contact

Questions about this Privacy Policy? Contact Dealer Advisory Group, LLC at privacy@dealerag.com.