Terms of Service

1. Agreement

These Terms of Service ("Terms") govern your access to and use of the DAG dealership intelligence platform (the "Platform") provided by Dealer Advisory Group, LLC ("DAG," "we," "us"). By accessing or using the Platform, you agree to be bound by these Terms.

2. Accounts

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us immediately of any unauthorized use.

3. Acceptable Use

You agree not to:

• use the Platform to violate any law or regulation, including consumer-protection or privacy laws;
• reverse engineer, decompile, or attempt to extract source code or models;
• resell, sublicense, or share access outside your organization without written consent;
• upload data you do not have the right to share, or that contains malicious code.

4. Customer Data

You retain all rights to data you submit to the Platform ("Customer Data"). You grant DAG a limited license to process Customer Data solely to provide, secure, and improve the Platform. Our handling of personal information is described in our Privacy Policy.

5. Intellectual Property

The Platform, including all software, models, content, and trademarks, is owned by DAG or its licensors. No rights are granted to you except as expressly set forth in these Terms.

6. Fees

Fees are set out in your order form or written agreement with DAG. Unless otherwise specified, fees are non-refundable and exclusive of taxes.

7. Disclaimers

The Platform is provided on an "as is" and "as available" basis. DAG disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. Platform outputs are decision-support tools and do not constitute legal, accounting, or compliance advice.

8. Limitation of Liability

To the maximum extent permitted by law, DAG's aggregate liability arising out of or relating to these Terms or the Platform will not exceed the fees you paid in the twelve months preceding the claim. DAG will not be liable for any indirect, incidental, special, consequential, or punitive damages.

9. Termination

Either party may terminate for material breach not cured within thirty (30) days of notice. Upon termination, your right to access the Platform ends, and we will delete or return Customer Data as described in your order form.

10. Governing Law

These Terms are governed by the laws of the State of Delaware, without regard to its conflict of laws principles. The parties consent to the exclusive jurisdiction of the state and federal courts located in Delaware.

11. Changes

We may update these Terms from time to time. Continued use of the Platform after changes become effective constitutes acceptance of the updated Terms.

12. Contact

Questions about these Terms? Contact Dealer Advisory Group, LLC at legal@dealerag.com.